The Real Ground Zero

“So I pose the following question: What’s the most peaceable job on planet earth? There are many wonderful contenders. Teachers. Nurses. Social workers. First responders. Small, organic farmers.

“Small organic farmers and the local food entrepreneurs who bring what they grow to market. These are heroes. Ecological heroes. Economic heroes. Cultural heroes. Taking on the economic imponderables of all those externalities that the industrial economy is so good at masking. Taking on the risks of valuing quality over quantity. Thinking long term. About future generations.

“Small, organic farmers and the local food entrepreneurs who bring what they grow to market are working at the real Ground Zero—the place where economy meets ecology, where market meets place, where entrepreneurship meets soil.”

Woody Tasch, Slow Money

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